I just saw ESPN's "Outside The Lines" where New York Knicks Stephon Marbury introduces and talks about his new show brand called "Starbury."
The neat news about this show is it's price: just $15. In a world where Nike Basketball shoes are upwards of $100, this is a major revolution.
Why are the Reebok and Nike shoes so expensive? Well, according to the ESPN program, it only takes about $12 to make the shoe, but the other $100 goes to a giant marketing budget, which explains all the neat commercials around just a shoe.
A price at this level is a kind of gift back to the urban kids who work and in some cases do terrible jobs just to get the money to buy shoes.
Not anymore.
Now they can get a Starbury.
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